We Find Out High-demanding Low-competitive Keywords for Growing Your Website
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Understanding your customers is essential to providing effective keyword research services. It’s crucial to know what your customers type into Google, Bing, and Yahoo when it comes to search marketing.
In the above paragraph, ‘customers’ is the key word (no pun intended). A business’s website can attract a wide range of visitors, many of whom may be only looking for information and not intending to purchase anything.
As a result, our research isn’t about finding keywords that will drive more traffic to your Analytics account. We want to know which searches lead to sales, enquiries, or other types of conversions for your business. Achieving the right ranking is often the difference between being successful or failing online.
Keyword research is the first step toward targeting powerful and effective keywords for different parts of the funnel. Performing keyword analysis is the key to success and gaining new customers. When used correctly, this data helps you with SEO, pay-per-click, copywriting, website content, and social media.
Elevate provides you with comprehensive keyword research you can use to target your customers at any point along the buying cycle.
It is common for new businesses to think of keywords as “I want to be No. 1 for ‘x’ term.”.
In order to conduct effective keyword research, several factors must be considered.
When you move from simple single word keywords such as “mortgage” to a little more descriptive term such as “find a mortgage”, competition often decreases and the keyword becomes more valuable.
Keyword research with Elevate UK will reveal long tail search terms such as “5 year fixed rate mortgage rates”. Keywords like these have a greater commercial intent. As they are near the end of the buying cycle, they are more likely to convert and generate better returns.
New businesses often target search terms without knowing which ones will convert. The result usually is:
An AdWords campaign that tests keywords before launching a full-blown SEO strategy can provide you with solid conversion data so that you can calculate the keyword value before investing in off-site SEO.
When a PPC search ad generates 4,000 impressions in 24 hours, of which 100 visitors come to your site and 3 convert for a net profit of £300, then a single visitor for that keyword is worth $3 to your business.
A Google ranking of number one would generate a click-through rate of between 10-36% with 4,000 impressions in 24 hours.
As well, if no conversions are recorded, you will save yourself the lost investment of chasing search terms that ultimately do not provide a return.
You can find out more about Elevate Advanced Keyword Research service by completing the enquiry form on the right, or by calling me.