On-page SEO is the practice of optimizing elements on web pages for SEO– but it’s more complicated than you might think.

It’s an overarching name for the combination of technical and content SEO that revolves around optimizing individual pages. This practice includes content, but also meta-tags, titles, links and anchor text, and more.

You have to strategize about how all those elements work together– and how to make sure they work for people as well as search engines.

Showing Expertise, Authoritativeness, and Trustworthiness (or EAT), optimizing your title tags, and writing good copy are all elements of good on-page SEO.

On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same. Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge.